Mark Millar (whose work I admire) is infamous for his grandiose and less than brilliant interviews. This odd interview in The A.V. Club is no exception:
I just think adding superheroes to something instantly makes it more interesting. I have a friend who says every movie should either be a Spider-Man movie, or at least have Spider-Man in it. [Laughs.] I thought it was such a brilliant quote. It kind of is true, in a weird way. Have you watched a low-budget British movie, you know, about a guy who’s unemployed trying to make ends meet, and how does he feed his family now that the coal mine’s closed? If you suddenly had Spider-Man in it, you’d be a little more interested. [Laughs.] If that guy had super powers or a costume or something. On some craft level, I think there’s an element of truth to that. I just find that superheroes instantly make a story more interesting.